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Social Network Small Business

Published 05/24/2012 and rated Ratingstars4 4 out of 5 stars
by Dorothy Distefano
What can you use the app for?

Aboutourwork is an application designed for small businesses to connect. The social business network assists small business and/or freelancers to create an online business profile, connect and collaborate with other small businesses, and track visitors and analytics.

AboutOurWork screenshot
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What is the history and popularity of the app?

Aboutourwork was founded in July 2011 by David Hunegnaw and Brooke Paul. Site traffic indicates a range of 175-1,400 unique visitors per month.

What are the differences to other apps?

This app is designed for small businesses. Its goal is to connect vendors, clients, and collaborators with the final goal of finding clients or customers. Many smaller companies do not connect with Linkedin, so this is an alternative. If premium options are purchased, the free profile can be converted to a company website.

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How does the web app look and feel to use?

The user begins with the profile pages. Company name, URL name, location, and logo are all easy to enter and upload. Primary and secondary industries are added via drag and drop from a limited list provided. Details, such as tagline, tags, and company bio may be added on this page. Contact information, including email, Linkedin, Facebook, Twitter, Skype, and other social media applications.

The next page is the Theme page, where a basic user is offered 6 basic themes. Previews of the themes are available via the magnifier, but one theme is mislinked and does not preview appropriately.

Styling and Images provides the user with tools to choose title colors and accent colors as well as the option to upload a file to use in the background. Users may also control the opacity of the information box on the profile, as well as the alignment of the box.

Once the profile is completed and the page customized, the user may search for connections that they know are on the site or search for connections. If unable to find connections via search, users may access a limited collection of sites in the directory.

This application is easy to use and is similar to a scaled down version of Linkedin with a bigger focus on the profile. The interface is intuitive and users should have no issues setting up their profile sites for their businesses.

How does the registration process work?

Users may use Twitter, Linkedin, or Facebook to register. Without those, a user must provide an email address for login, full name, password, and desired URL. An activation email is sent with a link to the initial profile page.

What does it cost to use the application?

At first glance it appears to be free, but "signup" is free and a basic account is free. Premium services are defined on the profile page. The free plan is called the Freelancer plan. It includes one business profile, unlimited business connections, basic analytics, limited templates, and a standard URL. The Startup plan, with an undefined "free trial" includes one profile, unlimited connections, advanced analytics, limited templates, and a custom URL*. The Serial Entrepreneur Plan includes unlimited profiles, unlimited connections, advanced analytics, unlimited templates, and unlimited custom URLs.

There are standard and premium profile templates. Custom URL will exclude the aboutourwork domain indicator in the URL listing.

Who would you recommend the application to?

Small businesses who are looking for B2B connections with other small businesses may appreciate this app. The ability to create an initial profile page for free and try out most of the site options is a feature that makes it very appealing. Users can stick to the free page or try out the more advanced features. All upgrades are month-to-month so there is no long term commitment or penalty for cancellation.

  • Profile with basic information
  • Analytics
  • Themes provided for profile pages
  • Networking with other small businesses
  • Ability to upgrade to premium features

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AboutOurWork contact details

Telephone: 201-OUR-WORK (687-9675)
Postal address:
AboutOurWork, LLC
65 E Gay Street, Suite 200

AboutOurWork pricing

FREE - Permanently free version
Cheapest plan (per month) : FREE
Most expensive plan (per month) : $14.99




AboutOurWork on Twitter

AboutOurWork on Facebook

Link to app information

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